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[Show all] Campaign Best Practice posts

November 3, 2023

What sampling strategy is best?

A New Era in Sampling: Targeted vs. Traditional Sampling Sampling has long been a staple in the world of marketing. […]

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September 25, 2023

How to get online product reviews

In today’s digital marketplace, online user reviews are gold. They act as beacons of trust, guiding potential customers towards making […]

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September 11, 2023

Social proof: using brand activations to build your product’s sales

In today’s digital age, consumers are more discerning than ever. They rely heavily on online reviews, user-generated content (UGC), and […]

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August 15, 2023

How to stop freebie hunters and optimise your sampling campaigns

In the ever-evolving landscape of marketing strategies, product sampling has emerged as a potent tool for brand exposure and customer […]

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August 3, 2023

5 reasons to use persona targeted product sampling campaigns

In today’s competitive market, running effective sampling strategies is crucial for brands to connect with their target audience and drive […]

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July 24, 2023

The 12 types of product sampling campaigns: unlocking your NPD strategy

Are you ready to elevate your product sampling campaigns and leave a positive mark on your target audience? Product sampling […]

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