# Sampl > Sampl (Sampl Technologies Ltd, Brighton, UK) is a product sampling company for FMCG and beauty brands. It sends product samples to verified, relevant shoppers, builds the brand a consented first-party audience from them, and reports what those shoppers did next: reviews, survey answers, marketing opt-ins and evidence of purchase. Last updated: 19 October 2026. Sampl runs two types of campaign. SamplSend posts free samples to people's homes. SamplPay gives shoppers cashback after they buy the product and upload a receipt. Before any sample is sent, SamplMatch checks each request and blocks duplicates, fraud, bots and people who only want free products. A Sampl team runs each campaign with the brand; there is no self-serve sign-up. Pricing is quoted per campaign after a call. Sampl has worked with 250+ brands, including Estée Lauder, Colgate, NIVEA and Royal Canin, and supports campaigns in 35 markets across the UK, Europe and North America. Sampl does not track every recipient through to a purchase. Measurement follows the Sampl Impact Model, which brands combine in layers: in-platform tracking that links ad data from Meta, TikTok and Google to sample requests; surveys of recipients, including intent to purchase; coupon and purchase tracking (tracking pixels for sales on the brand's own website, coupons and cashback for sales in shops); brand awareness tracking with Tracksuit; sales uplift studies with Circana; and lifetime value measurement of sampled customers. The full model is linked below. ## Company - [About Sampl](https://www.sampltech.com/about): company story and team - [Sampl fact sheet](https://www.sampltech.com/llm-info): company details, products, measurement approach, partnerships and published results, with sources and dates - [FAQs](https://www.sampltech.com/faqs): common questions about how Sampl campaigns work - [Contact](https://www.sampltech.com/contact): how to reach the Sampl team - [Book a call](https://www.sampltech.com/book-a-demo): how brands start a campaign ## Products - [SamplSend](https://www.sampltech.com/product/samplsend): in-home sampling with recipient checks, reviews, opt-ins and reporting - [SamplPay](https://www.sampltech.com/product/samplpay): cashback sampling with receipt checks, for products that are hard to post - [Analytics and insight](https://www.sampltech.com/product/insights): campaign reporting and the live results dashboard - [Integrations](https://www.sampltech.com/platform/integrations): review platforms, CRM and email systems, and media partners Sampl connects to - [Pricing](https://www.sampltech.com/pricing): what a campaign price depends on ## Use cases - [Launch a new product](https://www.sampltech.com/solutions/launch-a-new-product): trial, reviews and sales data for new launches - [Reach real consumers](https://www.sampltech.com/solutions/customer-acquisition): targeting verified shoppers instead of freebie hunters - [Build first-party data](https://www.sampltech.com/solutions/build-a-first-party-audience): collecting consented, opted-in contacts - [Convert awareness into trial](https://www.sampltech.com/solutions/measure-success): sampling while media campaigns are running ## Teams - [CRM teams](https://www.sampltech.com/solutions/crm-teams): qualified marketing opt-ins synced to the brand's CRM, with zero-party data for segmentation - [Media teams](https://www.sampltech.com/solutions/media-teams): publisher reach and ad-level, real-time performance data for optimising campaigns - [Whole company](https://www.sampltech.com/solutions/whole-company): shared campaign data, feedback and workflows across teams ## Industries - [Beauty and cosmetics](https://www.sampltech.com/solutions/beauty-product-sampling) - [Fragrance](https://www.sampltech.com/solutions/fragrance-sampling) - [Skincare](https://www.sampltech.com/solutions/skincare-sampling) - [Haircare](https://www.sampltech.com/solutions/haircare-sampling) - [Petcare](https://www.sampltech.com/solutions/petcare-sampling) - [Babycare](https://www.sampltech.com/solutions/babycare-sampling) - [Food and beverage](https://www.sampltech.com/solutions/food-and-beverage-sampling) - [CPG brands](https://www.sampltech.com/solutions/cpg-sampling) ## Proof and research - [Case studies](https://www.sampltech.com/case-studies): published campaign results by brand - [Moschino at Superdrug](https://www.sampltech.com/case-studies/moschino-superdrug-fragrance-sampling): May 2026 fragrance launch, sales at Superdrug up 108% on the previous four weeks, 1,730 reviews - [Royal Canin](https://www.sampltech.com/case-studies/how-royal-canin-engaged-30-000-new-pet-owners-through-personalised-sampling): 30,000 new pet owners, 65% CRM opt-in rate, 88% purchase intent - [Estée Lauder Companies](https://www.sampltech.com/case-studies/estee-lauder-companies-targeted-beauty-sampling-campaigns-germany): up to 16.8% review rates and 91% purchase intent across three beauty brands in Germany - [Cadbury](https://www.sampltech.com/case-studies/how-cadbury-harnessed-product-sampling): 45,000 consumers reached, 7,000+ reviews, 19,000 opt-ins, 86% purchase intent - [How to measure a sampling campaign](https://www.sampltech.com/blog/how-to-measure-product-sampling): the Sampl Impact Model and four ways to calculate sampling ROI - [Consumer Report 2026](https://www.sampltech.com/blog/consumer-report-2026): survey of 2,010 UK adults on trying new products, run by Walnut (Accenture Song), April 2026 - [The cost of wasted samples](https://www.sampltech.com/blog/cost-of-wasted-samples): Sampl platform data on the 40%+ of sample requests blocked before fulfilment in 2025 ## Partnerships - [Superdrug partnership](https://www.sampltech.com/blog/sampl-and-superdrug-launch-sampling-partnership): exclusive ship-to-home sampling using Superdrug loyalty data, first campaigns run in May 2026 - [LOOKFANTASTIC, Cult Beauty and Dermstore](https://www.sampltech.com/blog/sampl-partners-with-thg-beauty): sampling for beauty brands sold through THG - [GLAMOUR Beauty Club](https://www.sampltech.com/blog/sampl-glamour-beauty-club-partnership): sampling to GLAMOUR's beauty audience - [Priority from O2](https://www.sampltech.com/blog/sampl-and-o2-priority-announcement): exclusive samples for Priority members ## Optional - [Blog](https://www.sampltech.com/blog): guides, announcements and research - [SamplMatch](https://www.sampltech.com/blog/introducing-samplmatch): how sample requests are checked - [NearStore](https://www.sampltech.com/blog/how-nearstore-links-digital-sampling-with-in-store-sales): directing recipients to the nearest shop that stocks the product - [Introducing SamplPay](https://www.sampltech.com/blog/introducing-samplpay-cashback): how cashback sampling works - [Beyond the Brand podcast](https://beyondthebrandpod.substack.com): interviews with marketing leaders, hosted by Sampl's CMO