• Educating, nurturing & inspiring consumers
  • First party data

We helped Colgate generate 40,000 new contacts

The challenge

  • Drive trial of new whitening toothpaste launching into Italian and Spanish markets
  • Need to ensure samples reach relevant consumers
  • Ambitions to grow CRM database and generate high quality reviews for retailer syndication
colgate product sampling

The solution

  • Integrate Sampl with multi-faceted media campaign to convert awareness into people actually Colgate Ultra
  • SamplMatch profiling to allocate samples to consumers that are most interested in teeth whitening
  • Multi-touch campaign across Italy & Spain, including marketing opt-in and review capture
colgate international sampling

The results

26%

purchased within 2 weeks

8,000

reviews syndicated

40,000

marketing opt-ins
  • A huge success in reaching the right consumers and driving┬átrial in a meaningful way, 1 in 4 sample recipients said they had purchased within 2 weeks of being sent their sample
  • Over 8,000 reviews were pushed to Bazaarvoice for retailer syndication
  • With a goal to grow the CRM database, 40,000 new marketing opt-ins from engaged consumers was massive!

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.

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