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  • Driving conversion

Find out how Lily’s Kitchen targeted pet parents

The challenge

With a lack of events making it difficult reach pet parents offline and over-saturation in other pet focused sampling options, Lily’s needed to work hard to reach new pet parents and bring them into the Lily’s Kitchen fold.

Proper food for dog snack

The solution

Sampl provided the ability for Lily’s Kitchen to target likely pet parents with a higher level of disposable income and invite them to request a sample of Meaty Treats, whilst helping ensure that people just out for a freebie were filtered out.

Following sample delivery each pet parent received a personalised email inviting them to purchase with a special offer, before a further email invited them to review the treats on behalf of their pooch.

Online sampling e-mail

The results


Liked the product


Purchase Intent


Online conversion rate

The campaign had excellent feedback from owners, with 99% reporting that their dog enjoyed their sample.

Valuable insights were gathered to help the team understand their customers’ buying habits, as well as revealing barriers to purchase, such as price point.

The campaign also delivered strongly in terms of Lily’s Kitchen growing their mailing list, with 50% marketing opt-in.

Tasty for dogs and a good size snack.

Always great experience. Feel confident in the quality of this brand. Happy to support such a good B Corp!

My dog goes mad for these treats. Will definitely purchase again!

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.


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