Sampling types
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520K
campaign interactions
1,100+
reviews syndicated to Bazaarvoice
18%
purchased within 2 weeks
The challenge
- Need to drive awareness of the new fragrance launch from Jimmy Choo
- Distinctive notes would be best suited to Floral, Fruity or Woody fragrance wearers
- Qualitative reviews required for syndication to retailers to aid conversion and ensure successful launch
The solution
- Targeted META campaign to reach engaged fragrance buyers
- SamplMatch profiling to allocate samples to consumers that are best suited to the fragrance
- Multi-touch campaign including sales push and review capture steps, integrated with Bazaarvoice
The results
- With over half a million interactions to campaign certainly drove brand awareness
- 1,100+ high quality reviews were syndicated with Bazaarvoice, helping drive online conversion and discovery
- SamplMatch ensured that all samples reached Floral, Fruity or Woody fragrance wearers
- Demonstrating the power of a well run sampling campaign, 18% of consumers claimed to have purchased within 2 weeks of receiving a sample
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