Introducing SamplPay: the simple way to run measurable cashback campaigns

Cashback has always been a familiar tool for marketers. It moves volume, rewards shoppers, and supports retail.

But most cashback platforms were built for consumers, not marketers. They attract deal hunters, limit access to data, and offer little control over who participates or what happens next.

SamplPay changes that.

It brings the intelligence, validation, and data transparency of Sampl into retail campaigns. Brands can now reward real purchases, prove sales impact, and use the data to strengthen future activity across trial, loyalty, and CRM.‍

Shoppers buy the product, upload their receipt, and receive cashback once verified. Brands see every purchase, capture consented first-party data from real buyers, and get full visibility on who bought, where, and when.

But SamplPay isn’t just for trial. It’s built for campaigns that drive and prove growth across the full customer journey - from first purchase to repeat loyalty.

Some of the most ambitious FMCG brands have been running SamplPay quietly to drive verified in-store sales and build consented first-party audiences. Today, we are opening access more widely.

Slots are now available for brands planning retail activity in Q1.

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Introducing SamplPay cashback

SamplPay is a cashback platform built for marketers. It gives brands a simple, measurable way to reward shoppers who buy at full price, verify every purchase, and see the results in real time.

Where most cashback apps are built for consumers chasing deals, SamplPay is built for marketing teams who want proof. It offers the speed of a cashback mechanic, the precision of digital sampling, and the data control of a performance channel.

Unlike retailer-led coupons or rebates, SamplPay doesn’t rely on retailer approval or discounting. Brands stay in charge of setup, targeting, and data. And unlike traditional sampling, there’s no need to ship products or produce sample sizes - shoppers experience the product exactly as intended, through a real purchase at shelf.

The result is a platform that gives the speed and flexibility of consumer cashback, but with brand-level validation, reporting, and insight.

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How it works for brands

1. Create your offer
   Choose your offer type, such as full cashback or part-refund. Select the retailers you want to include and set your campaign duration.
2. Target your audience
   SamplMatch identifies genuine consumers who are a strong fit for your brand, removing freebie hunters and duplicates.
3. Launch your campaign
   We build the full digital journey, manage validation and fraud prevention, and handle all payments through the Sampl platform.
4. Verify every purchase
   Shoppers buy the product at full price, upload a receipt, and Sampl checks and approves each claim automatically. Fraud detection and duplicate filtering protect spend and data quality.

See results in real time inside Sampl Analytics. Every verified claim adds clean, consented data you can feed into CRM or use for future campaigns.
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This creates a valuable audience you can re-engage through CRM or future marketing activity.

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How it works for consumers

1. The consumer sees your offer through social media, email, or partner channels.
2. They complete a short form so Sampl can confirm eligibility.
3. They buy your product in-store or online from a participating retailer.
4. They upload a photo of their receipt to confirm purchase.
5. Once validated, cashback is paid to their bank, PayPal, or Venmo within 24 hours.

It’s quick and easy. For consumers, it feels like a free trial but with added control. They get to choose where to buy and know they’ll be reimbursed fast.

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Why marketing teams use SamplPay

Proof that stands up
Every purchase is receipt-verified, giving finance, sales, and retail partners credible numbers they can trust.

Speed and simplicity
Campaigns can launch within weeks, without the lead times, logistics, or approvals that slow down traditional activation.

Data you can use
Each verified participant is validated through SamplMatch, giving you clean, consented first-party data to feed into CRM, loyalty, or future campaign planning.

Protecting brand value
Shoppers buy at full price before cashback is paid. It rewards genuine behaviour without eroding margin or positioning.

It turns trial into purchase, builds first-party data, and helps measure conversion directly.

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What makes it different

No physical samples required
Perfect for products that can’t be mailed. Consumers buy from retail, upload a receipt, and get cashback.

No retailer integration needed
Validation happens post-purchase using receipts. There’s no point-of-sale setup or retailer collaboration required.

De-risks trial for the consumer
Cashback gives people confidence to buy, knowing they’ll be reimbursed quickly.

Captures first-party data for the brand
Every redemption links to a real person with verified purchase intent. You get high-quality, opted-in first-party data from genuine buyers.

Full service included
Sampl manages audience targeting, creative, validation, fraud checks, payments, and reporting.

Powered by Sampl technology
Built on the same platform that powers all Sampl campaigns:

• SamplMatch ensures you only give the offer to the right people.
• NearStore to send people to the right place to buy
• Sampl Analytics provides full-funnel reporting.

Flexible and scalable
You define your audience, offer, and goals. Sampl handles the rest.

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Results so far

Early campaigns are delivering strong results:

• 37% average redemption on full cashback offers
• 98% of payments made within one hour of validation
• Full visibility of basket data across retailers, SKUs, and spend

For marketing teams, it means faster feedback, measurable results, and verified consumer data that can be used long after the campaign ends.

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How you can use it in your marketing plans

For product launches
Use SamplPay to drive real trial from day one.
Encourage shoppers to pick up the product at retail, capture verified purchase, and build a CRM audience of real buyers.
Ideal for NPD, hero pushes, and key retail windows where speed and data matter.

To extend sampling campaigns
Add cashback after an in-home sample and move people straight to full-size purchase.
Track who buys, where, and how quickly.
Turn trial into measurable retail conversion and build a consented list for follow-up campaigns.

When you cannot post samples
Chilled, heavy, fragile, alcohol, or restricted items often cannot be shipped.
Use cashback to make trial possible while still running a targeted, measurable campaign with clean audience data.

Alongside retailer media and in-store activity
Support retail sell-in and trading plans by showing verified shopper conversion.
Where retailer timing or approvals slow things down, SamplPay gives you a direct route to market with clean data and control (plus it improves your market share without diluting your brand)

SamplPay fits naturally into your existing marketing activity. It extends reach, connects online and in-store activity, and provides measurable results you can trust.

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Why it matters

Marketing teams are under pressure to prove results, not just activity. SamplPay helps them do that. It connects every campaign to verified sales, gives clear data marketers can act on, and keeps brands in control of how and where they spend.

From the first purchase to the second and beyond, SamplPay gives marketers one thing that’s hard to get anywhere else - proof.

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Interested to hear more?

We are opening a limited number of onboarding slots for brands planning Q1 trial or retail activity.
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If you want to explore cashback sampling and see how it could work for your category, register your interest below.