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  • Generating reviews
  • Supporting new listings

1,100+ Reviews Syndicated for Jimmy Choo

The challenge

  • Need to drive awareness of the new fragrance launch from Jimmy Choo
  • Distinctive notes would be best suited to Floral, Fruity or Woody fragrance wearers
  • Qualitative reviews required for syndication to retailers to aid conversion and ensure successful launch
Jimmy Choo sampling Packshot

The solution

  • Targeted META campaign to reach engaged fragrance buyers
  • SamplMatch profiling to allocate samples to consumers that are best suited to the fragrance
  • Multi-touch campaign including sales push and review capture steps, integrated with Bazaarvoice
jimmy choo product samling reviews

The results


campaign interactions


reviews syndicated to Bazaarvoice


purchased within 2 weeks


  • With over half a million interactions to campaign certainly¬†drove brand awareness
  • 1,100+ high quality reviews were syndicated with Bazaarvoice, helping drive online conversion and discovery
  • SamplMatch ensured that all samples reached Floral, Fruity or Woody fragrance wearers
  • Demonstrating the power of a well run sampling campaign, 18% of consumers claimed to have purchased within 2 weeks of receiving a sample

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.


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