Introducing… Sampl's new Media Suite for total control over your sampling media

Media will always be a key component of sampling campaigns. It's how we he sampling ads in-front of consumers. But it's one of the biggest variables in running a sampling campaign. 

It can be the difference between good and great campaigns. But, it's also one of the most difficult to accurately control.

Brand teams have to log in to multiple platforms, rely on agency reports, or wait until the campaign was over to find out what really happened.

This means they don’t always know;

• Which creative actually performed best
• Which audiences gave the strongest return
• Whether they’re spending too much, too fast
• Or if something’s going wrong in time to fix it

That changes today.

We’ve launched Sampl’s new Media Suite — a dedicated section of the Sampl platform to help you:

• Reduce sampling campaign costs
• Understand which creatives and audiences drive the best outcomes
• Make faster decisions while your campaign is live
• Spend smarter, not harder

Let’s walk through the biggest improvements and why they matter.

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1. Set smart media controls and thresholds to protect your budget

We know that costs can suddenly spike, or individual ads can underperform. This can drain your precious media budget, and means that they need constant watching, management, and otimising.

That's why we have created the ability to set performance thresholds in the Sampl platform and help you take quick action during a live campaign.

Let's say you decide that don’t want to pay more than £3 per approved request. You can set that as a threshold, and can choose to:

• Get alerted if performance slips
  
• Automatically pause the ad (e.g. if it's a weekend)
  
• Or both
  

This stops budget drift, speeds up decision-making, and ensures no media money is wasted without your knowledge. Meaning you can enjoy those well earned evenings and weekends in peace.

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2. See ad creatives in-platform and compare what worked

Now, Sampl captures and displays all your ad previews directly in your Media Suite dashboard. 

You can see creative as well as all the performance and spend data, even after the campaign has finished.

We know that creative matters more than ever in social channels, and we are helping brands to now understand what is or isn't working, and make changes in-campaign.

Now you can;

• View the creative image or video
  
• Read the headline, body text, CTA and tags
  
• See exactly what the audience saw
  

You can also compare multiple creatives side-by-side, making it easier to spot what messaging, format, or style actually performed best.

Even better, the creatives are stored in the platform after the campaign finishes, so you can revisit past campaigns and learn for the next one. You can go back, see what actually ran, and what messaging led to results.

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3. Group creative variants and see performance rolled up

Running multiple creatives in one campaign? We have now made it easy to group and analyse them together for better learning.

You can create custom groups of creatives, and see:

• Combined stats in one row
  
• Total sample requests, approvals, cost per result
  
• Which group of messages or visuals is delivering best
  

This helps brand and media teams understand patterns faster, make changes, and report with more clarity.

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4. Understand which audience targeting is working (and which isn't)

Audience performance is one of the biggest drivers of success in sampling campaigns, but it's also one of the hardest to see clearly.

You have to log into the individual platform ad managers (e.g. Meta), look at each ad group, and see how each of the targeting criteria is set up.

Now, you can compare how different targeting strategies performed:

• Interest-based vs lookalike vs broad targeting
  
• Request rates, approval rates, CPLs by audience
  
• Where your budget was working hardest
  

This makes campaign planning, media briefing, and future optimisation easier. And it gives brand teams proof to back up future spend decisions.

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5. Smarter insights on the way: AI performance analysis

We’re not stopping here. Soon, we’ll roll out AI-powered tools to:

• Tag and analyse creative elements automatically
  
• Identify which visuals and copy patterns drive better results
  
• Generate optimisation suggestions based on real campaign data
  

These features are designed to make campaign reviews sharper, and help teams scale what’s working without relying on instinct.