Product
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99%
Liked the product
80%
Purchase Intent
4.2%
Online conversion rate
The challenge
With a lack of events making it difficult reach pet parents offline and over-saturation in other pet focused sampling options, Lily’s needed to work hard to reach new pet parents and bring them into the Lily’s Kitchen fold.
The solution
Sampl provided the ability for Lily’s Kitchen to target likely pet parents with a higher level of disposable income and invite them to request a sample of Meaty Treats, whilst helping ensure that people just out for a freebie were filtered out.
Following sample delivery each pet parent received a personalised email inviting them to purchase with a special offer, before a further email invited them to review the treats on behalf of their pooch.
The results
The campaign had excellent feedback from owners, with 99% reporting that their dog enjoyed their sample.
Valuable insights were gathered to help the team understand their customers’ buying habits, as well as revealing barriers to purchase, such as price point.
The campaign also delivered strongly in terms of Lily’s Kitchen growing their mailing list, with 50% marketing opt-in.
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