Sampling types
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92%
Enjoyed their sample
40%
Uplift in rate of sales
20%
Purchased within 2 weeks
The challenge
Manilife gained a new listing in Sainsbury’s and were seeking to drive footfall into store and boost sales during January when consumers are seeking to establish healthier habits.
The solution
Manilife’s audience was targeted across Instagram to introduce the brand, highlight what makes Manilife hands down the best peanut butter around, and invite them to request a sample. Sampl handled data capture and order approval, ensuring that samples were only shipped to people that lived near to a Sainsbury’s store in which the brand was available on promotion. Samples were shipped for delivery in the first week of January, with a timely follow-up email providing directions to each recipient’s local Sainsbury’s store where they could purchase a full-sized product on promotion.
The results
The campaign smashed all the targets Manilife had, delivering a 40% increase in rate of sale in the targeted stores, showing the power of Sampl’s NearStore capability. With 20% of people claiming to have purchased within 2 weeks of receiving the sample and a wealth of other useful feedback collected, the campaign delivered far more than just an increase in sales.
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