CPG product sampling that drives measurable growth

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Powering the world’s leading CPG brands

Every sample counts

Traditional sampling bleeds value through waste. SamplMatch ensures every unit reaches the right households, based on demographics, lifestyle, and purchase intent, so trial drives penetration and loyalty.

Target by age, household, lifestyle, or product preferences
Collect compliant first party data with every campaign
Build CRM at scale with verified opt ins

Turn trial into repeat purchase

CPG products are fast-moving. A single sample should create habit and loyalty. Sampl nurtures consumers from first taste or use into repeat purchase with education and guided retail journeys.

Personalised follow ups built around consumption moments
Content that educates, inspires, and drives action
NearStore technology that directs consumers to retailers

Proof you can take to your FD

CPG marketers need outcomes they can defend. Sampl provides results that prove penetration, retail uplift, and loyalty.

Dashboards linking trial to retail and DTC sales
Insights to guide NPD and marketing claims
Data to strengthen sell in conversations with retailers

Results in action

Bio&Me achieved an 18% coupon redemption rate, directly linking trial to Tesco retail sales
KIND secured 150,000+ opt ins and used reviews to validate innovation launches
NIVEA Soft drove an 8% purchase rate, 50,000+ opt ins, and nearly 8,000 reviews, winning Beiersdorf’s Best Marketing Campaign award

Premium brand experiences at scale

Even in CPG, first impressions matter. Sampl ensures every pack reflects your brand values, whether mass-market, sustainable, or premium.

Eco friendly and recyclable packaging options
Formats tailored for food, beauty, or household categories
Consistent brand identity across every sample

Seamless integrations and insights

Sampl plugs into your marketing stack, ensuring sampling adds value beyond trial. From reviews to CRM to media, every campaign strengthens your wider strategy.

Syndicate verified reviews to retailer PDPs
Feed first party data into CRM and media targeting
Optimise campaigns in real time with live dashboards

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