Food and beverage sampling that drives measurable growth

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Powering the world's best food & nutrition brands

Every sample counts

Traditional F&B sampling is expensive and broad. With SamplMatch, you reach consumers most likely to try, love, and buy your product, whether they are health-conscious, flexitarian, or seeking new flavours.

Target consumers by dietary preference and buying habits
Collect compliant first party data at scale
Drive high quality CRM opt ins for future campaigns

Consumer unboxing food sample delivery pack

Turn trial into repeat purchase

A bar, snack, or drink is consumed quickly. Sampl ensures the experience extends beyond the first bite, using timely follow ups and retail integration to move people from trial to purchase.

Personalised journeys from first taste to basket
Content that educates on nutrition, benefits, or sustainability
NearStore technology guiding shoppers to local retailers

Healthy snack bar sample with branded packaging

Proof you can take to your FD

Food and beverage teams know sampling drives awareness, but ROI is often unclear. Sampl changes that by providing measurable outcomes.

Dashboards linking trial to retail uplift and DTC sales
Insights to guide flavour launches and NPD strategy
Data to support seasonal activations and retailer sell in

Results in action

Bio&Me achieved an 18% coupon redemption rate, directly linking trial to retail sales
KIND secured 150,000+ opt ins while proving the value of reviews for innovation launches
Tony’s Chocolonely drove trial at scale and used results to strengthen retail conversations

Sampl dashboard showing F&B campaign results

Premium brand experiences at scale

Sampling should reflect the quality of your brand. Sampl makes sure every pack, bar, or sachet arrives in packaging that aligns with your values and excites consumers from unboxing to consumption.

Branded, eco friendly packaging options
Formats designed for convenience and impact
Consistency with your identity and positioning

Seamless integrations and insights

Sampl extends the value of food sampling beyond trial. Integrate results into your wider toolkit to build long term consumer relationships.

Syndicate verified reviews to retailer PDPs
Feed first party data into CRM and media targeting
Optimise campaigns in real time with live dashboards

Eco friendly packaging for food and beverage sampling

How KIND® generated 7k new reviews with targeted sampling

Find out how KIND® created awareness for their new ZEROg Added Sugar Bars while gathering crucial reviews before launch.

new reviews (with a 4.56-star average rating)

89%

purchase intent rate

Read case study