Haircare is personal. That's what makes sampling so powerful.

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Powering the world's best haircare brands

Your sample only goes to people it's relevant for

Haircare is specific. Someone with colour-treated hair wants something different from someone dealing with scalp issues or curl care. We check that before anything ships, so your product reaches people who actually need it.

Target by hair type, concern, or styling routine
20–30% of requests requests get turned away because they're not the right fit
Everyone who receives a sample can opt into your marketing

Consumer unboxing branded haircare sample

Getting someone to use it once is just the start

Haircare products work best when they become part of a routine. After the sample arrives we follow up with tips and content based on their hair type, and point them to where they can buy the full size.

Follow-ups with usage tips relevant to their hair type
Content that helps them get the most out of the product
NearStore shows them where to buy it locally

Haircare sample delivery with personalised packaging

Did people actually buy it after they tried it?

Most haircare teams can tell you how many samples went out. What they struggle to show is whether any of it led to a sale. Here's what the numbers look like when you can.

Christophe Robin saw a 300% increase in sales following their sampling campaign
Maria Nila generated 1,200+ reviews for their US Nordstrom launch, helping them win distribution space
Wella saw 93% of samplers say they liked the product and 87% say they intended to buy it

Sampl dashboard showing haircare campaign results

The sample is your brand's first impression. Make sure it looks the part.

For a lot of people, this is the first time they'll hold your product. The way it's presented needs to feel like it belongs to your brand.

Branded, eco-friendly packaging options
Formats designed for sachets, bottles, or tubes
Packaging that reflects what your brand stands for

Reviews from real people, on the pages where others are deciding.

Haircare shoppers read reviews before they buy. Verified reviews from your samplers go straight to your product pages and retailer listings, so the proof is already there when someone lands on them.

Verified reviews sent directly to retailer product pages
Sampler data feeds into your CRM and media targeting
Live dashboards so you can see what's working while the campaign runs

Haircare unboxing with eco friendly packaging

How Maria Nila achieved a 69.8% opt-in rate and 1,200+ reviews for their Nordstrom launch

Discover how Maria Nila reached 20,000 new customers, driving brand awareness and collecting high-quality product reviews for their H&H Heal product launch.

20,000

samples delivered

69.8%

opt-in rate (vs. 40% target)

Read case study