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Powering 250+ of the world's most ambitious brands
Most sampling campaigns are wasteful.
Most samples go to the wrong people.
We think that’s broken.
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"I have no idea if my samples went to the right people"
Broad sampling can waste your budget. We want to find consumers genuinely interested in your products.
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“Our samples are getting claimed by freebie hunters”
We have best in class technology to filter out freebie hunters and only sample to a qualified audience.
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"I don't know if my campaign converted to sales"
From reviews to purchase, we want to turn trial into measurable results.
Turn sampling into a performance channel
We put your products directly into the hands of high-intent customers, generate action, and grow your retail sales. Perfect for product launches.
Value for your business
Sampl makes sure every sample counts, every message resonates, and every campaign delivers results.
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How it works
Build a high-performance sampling campaigns in 3 steps.
1
Easily setup campaigns with our done-for-you support and know how.
We start by using targeted media to reach consumers who want a sample. We then filter and validate every request using our advanced SamplMatch technology.
2
Send out the right products to the right consumers to try.
Every sample is packed and shipped by us. The right product reaches the right person, in their home, for them to try. We make sure that every touchpoint is personalised, so consumers are educated, excited and inspired to buy your products.
3
Move excited consumers from trial to purchase.
We send all your reviews to retailers and link interested consumers through to purchase. You can use the behavioural data to focus on those most likely to buy and tailor your follow-up communication.
Benefits
Impact our customers have seen
Reduction in Cost Per Lead
-60%
Our customers have slashed their cost per lead by 60%, boosting their lead quality and getting more from their marketing budget.
Reduction in launch time
-40%
With a 40% faster launch time than other sampling providers, products get trialled quicker, ensuring our customers hit critical launch deadlines and campaign windows.
Exceptional client satisfaction
9.8/10
Clients consistently rate us 9.8/10, not just for our service but for the tangible, measurable success we help them achieve.
Use cases
Learn how Sampl helps teams hit their objectives.
Marketing
Media
CRM
Whole Company
Brand managers use targeted sampling for full-funnel brand growth.
Sampl enables marketing teams to find the right target audience, deliver a memorable customer experience, and achieve consistent, high-quality customer engagement.
Media managers measure and optimise their campaigns using Sampl.
Run sampling campaigns with precise measurement and data-driven decisions. No more waiting until the end of a campaign for results. Sampl helps you track real results, optimise performance, and drive higher returns on your marketing spend.
CRM managrs can capture and convert high-value marketing opt-ins, effortlessly.
Loved by the best CRM teams for getting top-quality marketing opt-ins at a lower cost. Sampl give you better first-party data, more options for segmentation, and a higher customer LTV.
Strengthen company-wide performance with integrated data and workflows.
With Sampl's best-in-class collaboration tools, reporting, and SamplStudio, you can make sure every campaign is delivered on time and every team member understands campaign performance.
Turn sampling into a performance channel
Discover how Sampl helps you run smarter, more effective sampling campaigns.
Integrations
Fully Integrated
Connect Sampl with all the platforms you want. All your favourite publishers, CRM, review platforms, and retailers. We make it easy to launch a fully integrated campaign. Our API also ensures seamless connections for any additional needs you might have.
Case Studies
Helping the world’s best marketing teams win new customers.
Beauty and Skincare
NIVEA’s award-winning sampling campaign
NIVEA combined influencer partnerships, targeted Meta ads, and a 7-day sampling experience to reach thousands of new customers. It's not surprising that they also picked up a Global Award for Best Marketing Campaign.
150,000+
Marketing opt-ins
8%
Purchase rate
Read more
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Feedback from our amazing customers.
Estēe Lauder
Sampl allows us see what's actually happening during a live campaign. It’s been amazing! Having instant access to live data meant we stopped guessing, and get better results.
Käthe Schultz
Media Manager
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Royal Canin
Sampl are not just a supplier, they're someone we want to scale with. You feel like you're building the brand together.
Maren Hansen
Senior Brand Manager
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Maria Nila
The Sampl team has proved how targeted sampling can not only deliver a quick sales win but also build our brand for long-term growth.
Louise Johansson
Head of Marketing, North America
Bio & Me
We care about putting the right products into the right people’s hands, and Sampl helped us find those people. Better still, we’re also converting them into sales, both on our website and in-store.
Michael Cheeseman
Marketing Director
Latest Resources
Articles to help you hit your marketing objectives.
Common questions that we get asked.
What is Sampl?
Sampl is a digital product sampling platform that helps brands turn trial into measurable growth. We validate every consumer before a sample is sent, manage fulfilment, and track what happens next, from reviews to sales and opt-ins.
How does Sampl work?
You run the media activity to reach your audience. Once people show interest, we validate each one to ensure they’re genuine potential customers, not freebie hunters. We then manage fulfilment, collect reviews and feedback, and provide full-funnel reporting so you can see the results clearly.
How do I measure the success of a sampling campaign?
Our platform provides real-time reporting, so you can track key performance indicators such as engagement rates, conversions, and feedback metrics. You’ll also see conversion metrics that demonstrate how sampling directly influences your sales and customer acquisition.
Book a call and we'll show you round!
Are there any costs beyond supplying the samples?
Yes. Campaign fees cover shipping, validation, fulfilment, and reporting. The cost depends on sample volume and campaign setup, but everything is transparent and focused on measurable outcomes, not impressions, and we can show provable ROI.
How are the samples fulfilled and distributed?
You provide the product, and we handle the rest. You ship to a single location, then our team manages fulfilment end to end, from packing, to printing, to warehouse dispatch, to review collection, and performance tracking.
Every sample is traceable, so you’ll know exactly where it went and what happened next.
What kind of data will I receive?
Pricing is based on the size of your products, sample volume, and any additional data or tracking features you require. We offer tiered pricing options to accommodate different campaign sizes and budgets. If you book a strategy call then we can give you some more specific info for your products.
You’ll have access to a real-time reporting platform that shows how your campaign is performing at every stage, from validated recipients to reviews, opt-ins, and, where possible, sales data. You can monitor results as they happen and export everything directly for your own reporting.
Which brands or products work best with Sampl?
We work with FMCG and CPG brands across beauty, food, drink, pet, and household categories. Products that benefit from in-home trial, reviews, or awareness before purchase see the strongest results.
Do you operate internationally?
Yes. We support campaigns in 35 markets, including the UK, Europe, and North America. Our partnerships with retailers, loyalty platforms, and publishers make it easy to scale activity across markets while maintaining full measurement.
Sampl delivers highly-targeted and personalised digital product sampling experiences for brands to drive engagement with the right audiences.
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