Sampl partners with GLAMOUR Beauty Club to deliver precision sampling to premium beauty audiences

Sampl x Glamour Beauty Club - an exciting new partnership for beauty brands

Beauty brands looking for quality audience access have a new precision sampling option through Sampl's partnership with GLAMOUR Beauty Club.

The partnership brings together GLAMOUR's editorial authority and Sampl's measurement technology, connecting beauty brands with opted-in beauty enthusiasts who trust GLAMOUR's recommendations and actively discover new products.

‍Premium audience with genuine engagement

GLAMOUR Beauty Club members aren't casual beauty browsers.

They're engaged enthusiasts who have specifically opted in to receive expert recommendations, beauty news, and brand discoveries. This audience trusts GLAMOUR's editorial voice and actively seeks out new products to try.

The partnership lets brands reach this premium audience with precision while tracking performance from sample requests through to post-trial behaviour.

Results from early campaigns

Partnership data shows strong audience quality and engagement. Escentric Molecules achieved 85% new-to-brand acquisition with review rates significantly above industry benchmarks through targeted fragrance sampling.

"This collaboration gives beauty brands access to something they've never had before - precision sampling with one of the UK's most influential beauty audiences," said Caroline Hooley, Commercial Lead at GLAMOUR. "Our audience isn't just interested in beauty – they live and breathe it. By combining our reach and influence with Sampl's technology, brands can execute trial and see measurable results."

The partnership tackles key challenges beauty marketers face: reaching quality audiences while demonstrating real business impact.

Comprehensive sampling solution

Through the partnership, beauty brands get:

• Precision targeting using detailed Glamour Beauty Club consumer profiles 
• Brand-controlled messaging and educational content guiding the sampling experience
• Verified review collection for use across DTC and retail channels
• Performance tracking from trial through to post-trial behaviour
• Exclusive GLAMOUR media packages for integrated sampling campaigns

"Brands want to know their samples are in the right hands and making a difference," said Jenny Moir, Strategic Partnership Director at Sampl. "With GLAMOUR Beauty Club, we're connecting brands to a premium, engaged audience and giving them the tools to track real business impact from their campaigns."