February 14, 2022
With more and more consumers swapping in-store shopping for online, many brands want to grow their eCommerce and D2C channels. Our digital sampling campaigns offer multiple opportunities to support this objective. Read on to find out how to accelerate eCommerce growth with digital sampling…
Due to the nature of eCommerce, there are fewer opportunities grow brand awareness than with products available in store. This is why it’s important to grow your digital presence, actively engaging with consumers on social media and via influencers. According to Statista, the average internet user spends 145 minutes on social media per day, giving brands a huge opportunity to reach consumers. Most social media platforms allow you to post organically to your followers, as well as using targeted ads to reach new and “lookalike” audiences. Including sampling messaging in your posts will enable consumers to try the product before committing to a full-size purchase. This engaging messaging will also improve your overall reach and engagement. You could even use influencers to tap into more niche audiences and showcase the benefits of your product.
Building awareness of your product(s) is one thing, but building brand equity is another. Making a name for your brand is no easy feat, but it’s worth the cost saving of relying less on paid channels. There are many different marketing efforts that can build brand equity. Few of them enable the consumer to have experienced the product in the same way sampling does. Campaigns run through Sampl immerse the consumer in a complete brand experience. This includes bespoke touchpoints, educational content and the consumer trying the product in the same way they would if they’d purchased it. All of this will direct consumers to your eCommerce channels. This is more memorable than ATL advertising often used to build brand equity, and far more cost-effective too.
With moves towards the “cookieless future”, it’s becoming increasingly difficult for brands to understand consumer behaviour that happens outside of their properties, making personalisation and relevance more challenging. This is one reason why it’s important to fill your Customer Engagement Platform (CEP) with rich data. Understanding your customers and what makes them tick will enable you to optimise your marketing and enhance the user experience. Doing this will undoubtedly improve your D2C conversion rate and accelerate eCommerce growth, with Spectrm reporting that 44% of consumers will become repeat buyers after a personalised brand experience. Sampl gathers rich first party data and provides insights into consumer behaviour, which can be integrated into your CEP.
According to PowerReviews, 99.9% of consumers consult reviews when shopping online. With that in mind, it goes without saying that reviews can play a huge part in accelerating eCommerce growth. To drive online conversion, it’s important to ensure that your reviews are recent, accurate, and most importantly, high quality. Using Sampl, you can expect a review rate of up to 20%, with our team on hand to ensure your reviews are as detailed and insightful as possible. You can upload these to your D2C, or we can integrate with partners such as Bazaarvoice, Yotpo and PowerReviews. With conversion rate uplifts of up to 128% for best-in-class sites, it’s not worth waiting to get your reviews live.
Wade is the Head of Growth at Sampl based in bustling London. A go-to expert in social media strategy and content marketing, he loves guiding our clients through setting up a campaign and coming up with new Marketing Strategies. You can usually find him binge-watching a Netflix reality show or listening to a vintage vinyl record.
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