Sampl named Marketing Tech Innovation of the Year for reinventing sampling

We’re proud to share that Sampl has been named Marketing Tech Innovation of the Year at the National Technology Awards 2025. But this win isn’t just about us. It reflects a bigger shift in how brands are rethinking sampling, turning a once blunt tactic into a high-performance growth channel.

What are the National Technology Awards?

The National Technology Awards celebrate the best tech-led solutions across UK business. Run by National Technology News, they spotlight companies using innovation to solve real-world problems.

From data platforms to AI tools, the awards showcase what’s working. We were proud to be recognised in a year packed with strong entries.

The problem with traditional sampling‍

Most sampling campaigns still suffer from the same problems:

• Poor targeting
• Wasted stock
• No way to link trials to real sales

It’s hard to justify spend when there’s no visibility on outcomes. Most of the time, marketers are flying blind.

How Sampl is changing that

We’ve built a smarter platform that solves these problems. It’s built from the ground up for marketers who want to make sampling work harder — not just for awareness, but for conversion, loyalty and real growth.

In 2024 alone, campaigns powered by Sampl:

• Delivered over 1.7 million product samples
• Generated over 278,000 reviews‍
• Captured 1.7 million marketing opt-ins

What makes it different‍

Here’s how the platform helps you run better campaigns:

• SamplMatch targets high-intent customers using real data, not guesses
• NearStore connects digital trials to in-store purchases, so you can track true ROI
• Automated communication journeys guide each recipient through education, offer redemption and review collection
• Live reporting shows you what’s working, as it happens

Why brands should care

Sampling should not sit on the sidelines of your strategy. When done well, it helps you drive trial, increase conversion, and collect the kind of first-party data your CRM actually needs.

We’ve seen teams replace guesswork with insight, use reviews to shape retail listings, and show clear sales uplift from trials. Sampling becomes a growth driver, not a sunk cost.

A word from our founder

“Sampling is one of the oldest forms of marketing, but it’s long overdue for change, we built Sampl to help brands run smarter campaigns that deliver measurable outcomes. This award shows what’s possible when you combine technology with real marketing needs.” - Matt Huntley

Who’s using Sampl

Brands like Colgate, NIVEA, KIND and Estée Lauder use Sampl across beauty, food and drink, pet care and FMCG. Whether launching something new or scaling what already works, we help brands get trial into the right hands and prove its impact.

Let’s talk sampling

Want to see how it works? Book a demo here to chat to one of our sampling experts.