Sampl named Best Lead Gen Software of the Year 2025 at the UK Business Tech Awards

We're proud to share that Sampl has been named Best Lead Gen Software of the Year at the UK Business Tech Awards 2025. This recognition validates what we've been building - sampling as a measurable performance channel that drives real lead generation and customer acquisition.

What are the UK Business Tech Awards?

The UK Business Tech Awards celebrate the best technology-driven solutions across UK business. They spotlight companies using innovation to solve real-world problems and deliver measurable outcomes. From AI platforms to fintech solutions, the awards showcase what's actually working. We were recognised alongside the UK's top tech innovators for transforming how brands approach lead generation.

The challenge most brands face

Most brands treat sampling as pure brand awareness, missing massive lead generation opportunities:

• Samples distributed with no data capture or follow-up capability
• When contact details are collected, they're often poor quality or fake
• No way to track whether recipients actually tried the product
• Zero connection between sampling activity and sales outcomes
• Inability to nurture sample recipients through to purchase
• Samples reaching freebie hunters rather than genuine prospects

Traditional sampling campaigns end when the product is handed over. Brands invest in getting products into hands but capture nothing back - no leads, no data, no measurable path to conversion. That's money left on the table.

How Sampl solves these challenges

Our platform's SamplMatch technology validates every sample request to eliminate fraud and ensure products reach genuinely interested consumers, while NearStore connects digital trials to in-store purchases, giving brands clear ROI visibility. Real-time dashboards replace traditional sampling's three-month PowerPoint reports with live campaign tracking and optimisation. Sampl is proving that sampling can be a measurable and strategic part of customer acquisition.

Recent campaigns powered by Sampl demonstrate measurable impact:

• 278,000+ reviews generated to drive social proof and conversion
• 1.7 million marketing opt-ins captured for ongoing customer engagement
• 3-4x conversion rate increases achieved for major retail partners

Why this matters for brands

Sampling naturally attracts people genuinely interested in your product category. When combined with proper validation and tracking, you get leads with strong conversion potential who already understand your product's value. Recent client results show the impact: major retailers see 3-4x conversion rate increases on product pages after implementing our review generation campaigns. Pet care brands achieve true personalisation by tailoring experiences based on pet type and breed data captured during sampling.

"Every sample we send isn't just a product trial - it's a validated lead that converts. These are people who've actively requested to try something and been authenticated through our technology. This award proves the industry finally recognises sampling as a serious acquisition channel." - Matt Huntly

Who's seeing results

Brands like Colgate-Palmolive, Estée Lauder, NIVEA, Cadbury and Mars Petcare use Sampl across beauty, food and beverage, pet care and CPG. Whether launching new products or scaling existing success, they're turning sampling into measurable lead generation that drives long-term customer value.