Sampl partners with LOOKFANTASTIC, Cult Beauty and Dermstore to bring measurable sampling to beauty brands

Sampl x THG Beauty - an exciting new partnership for beauty brands

LOOKFANTASTIC, Cult Beauty and Dermstore are three of the most influential online destinations in beauty. Together, they serve millions of loyal customers every month, helping leading brands grow across skincare, haircare and cosmetics.

But as these platforms continue to grow, so does the competition. Every brand wants to be seen, tried and trusted.

That's why Sampl has partnered with the THG Beauty team to offer brand partners a new way to run product sampling campaigns. It combines targeted in-home sampling with powerful THG shopper data, allowing brands to reach the right shoppers, guide the experience, and measure what happens after.

This adds a new layer of value to your retail and brand media, helping build trust, drive action and measure the outcome.

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Why this matters for brands

Sampling already plays a key role in how beauty brands grow. It creates a direct experience with the product and helps convert interest into loyalty.

This programme gives brand teams more tools to make those trials work harder.

You can:

• Target the customers that matter most, using real retailer data
  
• Deliver samples directly to their homes, without needing a purchase
  
• Include education and messaging to guide the experience
  
• Collect verified reviews on the retailer’s site
  
• Track the impact across opt-ins, sales and repeat purchases
  

The goal is simple. Help you get more from every product trial by connecting it to outcomes that build your business.

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What this unlocks

1) Target the right shoppers

Build campaigns using customer data from LOOKFANTASTIC, Cult Beauty or Dermstore. Reach groups like lapsed buyers, premium shoppers or those interested in a specific category.

2) Deliver at-home trial

Put your product in the hands of the customer, with full control over who receives it and how it’s introduced.

3) Collect trusted reviews

Guide each recipient to leave a verified review on your product page, helping future shoppers make confident decisions.

4) Track what happens next

From opt-ins to sales and repeat purchase, every action is measured. You can see exactly how each trial performs.

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Brands are already seeing amazing results

Early campaigns are already showing strong results. Ole Henriksen used in-home sampling to support retail growth of their peptide range and saw:

• 96 percent increase in new-to-brand customers
• 600 new reviews added to LOOKFANTASTIC
• Conversion rate more than tripled after the trial
• Visibilty of the product climb 12 places onsite
  
  

This shows how in-home trial, when targeted and measured, can directly support brand goals on retailer platforms.

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How you can benefit

This is now live for selected brand partners.

If your products are sold through LOOKFANTASTIC, Cult Beauty or Dermstore, here’s how to get started:

1. Reach out to your usual retailer or Sampl contact, or email marketing[at]sampltech.com
2. Define your target audience and campaign goals
3. Finalise the product, messaging and experience
4. Launch and measure performance through Sampl’s platform
   

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Sampling built to support your retail ambition

This partnership adds another option for brands who want to connect product trial to business results. Whether you’re focused on building review volume, driving new customer trial or improving conversion, this programme gives you the tools to make it happen.

More features will be added over time, including new targeting options and detailed reporting.

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