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Seasonal sampling campaigns: product marketing strategy tips

Posted on:
August 23, 2023

The key to seasonal sampling campaigns title image

In the high-pressure world of marketing, timing is everything. Capturing your audience’s attention during key holidays and events can be a game-changer for your new product launch. This is where working with an agency on seasonal sampling campaigns comes into play, allowing you to tap into the purchasing trends associated with holiday occasions.

At Sampl, we understand the power of targeted sampling campaigns, and in this article, we explore how you can leverage seasonal opportunities to drive engagement, conversion, and brand loyalty.


Understanding the impact of seasonal sampling campaigns

Every year, consumers wait to spend while eagerly anticipating holidays and events, making them more open to discovering new products and brands as that time arrives. By aligning your sampling campaign strategy with occasions like Black Friday, Christmas, and the start of the summer holidays, you can maximise your reach and effectiveness.

Here are four example occasions to consider for your marketing campaign launch:


Paying for online purchase from sample campaign


Deck the halls with holiday samplings

The holiday season is a golden opportunity for brands to shine. Christmas, Hanukkah, and other festive celebrations create an environment where consumers are eager to explore new products to give to their loved ones. By strategically planning a seasonal sampling campaign, you can position your products as the perfect gifts, enticing recipients to purchase the full-sized versions.

Marketing teams can also generate must needed reviews for this period, where buyers are more risk averse and less considerate of refund opportunities. Therefore, sampling products before purchase becomes a key way to ensure confidence when buying.

The important thing for brands to consider: start planning your campaign in summer, so as to ensure launch is ready for the shopping spree in late November to early December.


Black Friday and Cyber Monday sampling campaigns

The Black Friday and Cyber Monday shopping frenzy is a playground for brands to showcase their products. These events are marked by a surge in online and in-store traffic, and your sampling campaign can act as a powerful tool to capture the attention of shoppers who are actively seeking deals. 

Often, consumers will save for these periods, and therefore will be likely to spend on products that meet their needs. However this is often not enough on its own, offering samples that align with your Black Friday and Cyber Monday promotions can drive traffic both in-store and to your online offerings to boost sales. Plus, any discounts offered alongside your samples will be seen as a welcome addition in a time marked by frugal pricing strategies.


back to school prep with sampling campaign products

Back-to-school buzz

As summer fades and the back-to-school season approaches, families are actively seeking products that enhance their children’s educational experience. Whether it’s stationery, home-care, or lunchbox essentials, this period presents a prime opportunity for brands to introduce their offerings. A well-timed sampling campaign can generate buzz among parents and students, driving sales and establishing your brand as a reliable choice for the academic year.

Getting these samples direct to homes simplifies this stressful time too, allowing parents to test products in a comfortable environment with their children, avoiding the angst and challenges of in-store shopping.

Summer and fall transitions

The changing of seasons, from summer to fall and beyond, also presents unique opportunities. Summer sampling campaigns can introduce consumers to products that enhance their warm-weather experiences, such as weather’s impact on skincare, while fall campaigns can offer a sneak peek into cosy, autumn-inspired offerings.

By anticipating your audience’s needs and preferences during these transitions, you can build excitement and anticipation around your products, ensuring the right products are used at the right times, and your consumers purchase intent is at an all-time-high for new or relaunched products.


Why choose Sampl for your seasonal sampling campaigns?

At Sampl, we recognise the importance of precision in targeting. Our platform provides the tools you need to create highly effective seasonal sampling campaigns that get to your audience right when they need it, alongside integrations with PowerReviews, BazaarVoice and Yotpo to allow them to express their thoughts on your brands products to other seasonal shoppers.

Through data-driven insights and advanced filtering systems, we ensure that your samples create impactful experiences, and we can help target individuals who are most likely to engage with and convert to your brand during holiday peaks.


In conclusion

Seasonal sampling campaigns offer a strategic way to enhance your brand’s engagement and conversion rates during key holidays and events. By aligning your sampling efforts with these occasions, you can tap into the heightened consumer interest and purchasing mindset.

Sampl’s targeted sampling campaigns take this approach a step further, ensuring that your samples are delivered to individuals who are genuinely interested in your products.

Contact us here to learn more about how Sampl can be your agency partner in creating successful seasonal sampling campaigns.

About the author

Roland Spencer

Roland serves as the Head of Marketing at Sampl, a dynamic product sampling agency. Based in the vibrant city of Brighton, he brings extensive expertise in marketing and content development. With a passion for guiding tech businesses towards success. Roland thrives on crafting innovative marketing strategies and delivering exceptional results. When he’s not immersed in the world of marketing, you can often find him watching Formula E, playing football, gardening and cooking.

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