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United States sampling campaign: Zuru partners with SamplTech

Posted on:
July 22, 2023

rascal and friends with sampl logos in front of blurred image of baby climbing stairs

Zuru’s Rascal + Friends, a leading brand in nappies and babycare, has launched their next marketing effort with our team at Sampl for an exciting targeted sampling campaign. With over 100,000 samples ready to hit the United States market, alongside launches in the UK, Germany, Canada and Australia, the partnership is set to increase awareness of the brand to parents internationally.

Why have Zuru launched a United States sampling campaign with Sampl? 

Led by our Head of Growth Wade Frith, the US campaign aims to drive product trial among parents, capturing customer reviews via Bazaar voice, alongside testimonials and valuable first-party data to achieve Rascal + Friend’s a stellar star rating.

Through a multi-channel approach, tapping into in-house media sources and more, Zuru aims to spread awareness and generate leads effectively using our SamplMatch system alongside Sampl’s personalised sampling campaigns to generate 1P customer data. 

Parents will be delighted to find premium diapers, including Rascal + Friends CoComelon Diapers, among the samples. With different sizes available, they can explore the softer and more absorbent nappies tailored for their little ones.

As Zuru pushes ahead, they have a clear vision of success using our services, engaging a targeted parental audience and leaving a lasting impression in the market.

How can I launch a sampling campaign? 

Our team at Sampl provide international opening hours for all clients, so talking to our team is simple and works around your needs. We provide holistic advice to help you understand the possibilities for targeted sampling.

If you’re interested in partnering with our team for regional and international sampling campaigns, including areas like Canada, Australia, and the US, reach out via

About the author

Roland Spencer

Roland serves as the Head of Marketing at Sampl, a dynamic product sampling agency. Based in the vibrant city of Brighton, he brings extensive expertise in marketing and content development. With a passion for guiding tech businesses towards success. Roland thrives on crafting innovative marketing strategies and delivering exceptional results. When he’s not immersed in the world of marketing, you can often find him watching Formula E, playing football, gardening and cooking.

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