Fragrance sampling that turns trial into sales

See how it works

Powering the world's best fragrance brands

Every sample counts

Too many campaigns land in the wrong hands. With SamplMatch, every vial goes to people who buy, review, and recommend. No waste. No duplicates.

• Target by scent family, purchase intent, and lifestyle
• Build rich first party data from every campaign
• Grow your CRM with compliant opt ins

Turn one spritz into a sale

Discovery should not stop at the vial. Sampl extends the trial with education, storytelling, and guided paths that move people from tester to signature scent.

• Personalised follow ups that nurture purchase and repurchase
• Content built around fragrance preferences and moods
• NearStore that directs customers to retailers and counters

Proof you can take to your FD

Fragrance teams know sampling drives awareness, but ROI is hard to prove. Sampl makes the results clear and defensible.

• Ghost Fragrances achieved 3.5x ROI, 81% purchase intent, 95% recommendation
• Creed Ambers delivered a 20.3% review rate, 2x ROI, 69% purchase intent
• Creed Christmas drove 57% opt ins, 20.2% review response, 75% purchase intent

These are the numbers that get budgets signed off.

Make every touchpoint feel premium

Sampling is often the first interaction with your fragrance. Sampl ensures it feels as elevated as the full size bottle, reinforcing prestige and brand love.

• Branded packaging aligned with your identity
• Sustainable and recyclable formats for conscious consumers
• Luxury unboxing that mirrors your positioning

Close the gap between online and in store

Shoppers cannot smell through a screen. Verified reviews and social proof bridge that gap and lift conversion.

• Syndicate verified reviews to PDPs and ecommerce sites
• Feed first party data into CRM and media
• Track and optimise campaigns with live dashboards

How GHOST Fragrances launched NPD with 95% recommendation and 3.5x ROI

GHOST Fragrances achieved a 3.5x ROI and 95% recommendation rate by targeting fragrance enthusiasts aged 20-40 through a data-driven sampling campaign.

12.5%

review rate (+200% vs target)

3.5x

ROI (return on investment)

Read case study