Fragrance sampling that turns trial into sales.

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Trusted by the world's best fragrance brands

Your vial goes to someone who'll actually buy it.

Most fragrance samples end up with people who weren't going to buy anyway. Before we send a single vial, our SamplMatch technology checks that each person actually matches who you're trying to reach - their scent preferences, buying habits, and lifestyle.

Target by scent family, purchase intent, and lifestyle
20–30% of requests are turned away before anything ships
Everyone who gets through has opted in and is ready for your CRM

Luxury fragrance sample pack with branded design

Turn one spritz into a sale

Getting someone to try your fragrance is the hard part. Sampl makes sure that moment doesn't go to waste.

Follow-ups tailored to their scent preferences and mood
Content that helps them understand the fragrance, not just smell it
NearStore directs them to the closest place they can buy the full size

Consumer opening fragrance vial sample at home

Did people actually buy it after they tried it?

Fragrance teams know sampling drives awareness, but ROI is hard to prove. Sampl makes the results clear and defensible.

Ghost Fragrances got 3.5x back on what they spent, with 81% of recipients saying they'd buy and 95% saying they'd recommend it to someone
Creed Ambers had one in five recipients leave a review, with 69% intending to buy
Creed's Christmas campaign had a 5x ROI with, 57% opting into marketing and 75% say they'd purchase

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Sampl dashboard showing fragrance campaign results

Make every touchpoint feel premium

For a lot of people, this is the first time they'll hold your product. If it arrives in something that doesn't match what your brand stands for, that's the impression they take away.

Packaging built around your brand, not a generic box
Sustainable formats for brands where that matters to their buyers
An unboxing experience that feels like it belongs to your product

Reviews do the selling online that your fragrance can't

Nobody can smell a product page. But someone saying "I tried this and bought it" gets pretty close. Verified reviews from real samplers go straight to your product pages and retailer listings.

Syndicate verified reviews to PDPs and ecommerce sites
Feed first party data into CRM and media
Track and optimise campaigns with live dashboards

Premium perfume unboxing with sustainable packaging

How GHOST Fragrances launched NPD with 95% recommendation and 3.5x ROI

GHOST Fragrances achieved a 3.5x ROI and 95% recommendation rate by targeting fragrance enthusiasts aged 20-40 through a data-driven sampling campaign.

12.5%

review rate (+200% vs target)

3.5x

ROI (return on investment)

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