SamplPay | Verified retail sales from your sampling campaigns.

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Trusted by 250+ FMCG brands

Every purchase, verified.

SamplPay uses receipt validation to confirm every purchase before a claim is approved. Each verified transaction links back to your campaign data in real time, so you can see exactly who bought, at which retailer, and when.

There are no estimated figures or inferred reach numbers. If the purchase didn't happen, the claim doesn't go through. Finally, you can have usable and reliable data.

Where SamplPay fits in your campaign mix

Layer it into an existing sampling campaign to track who went on to buy. Run it standalone to drive and measure retail trial. Use it where physical sampling isn't practical - bulky, chilled, or age-restricted products included.

It connects into paid media, influencer activity, and loyalty programmes without any retailer integration.

How SamplPay works

Shoppers buy your product, upload their receipt, and receive cashback once the purchase is confirmed. Every claim is validated through SamplMatch, which removes duplicates and filters known freebie hunters.

You see the results live. They flow into Sampl Analytics for reporting or export directly into your CRM.

Campaigns typically go live within a few weeks. No retailer integration required, and no codes or fulfilment to manage.

When SamplPay is the right choice

SamplPay works best when you;

If you're currently running cashback through a consumer app and not getting usable data back, that's the clearest signal this is built for you.

need proof of retail purchase rather than awareness data
when sampling logistics are a barrier (e.g. too costly to post)
when you need to move quickly without waiting on retailer timelines

It's well suited to NPD launches where you want to track trial through to repeat purchase, seasonal activations with tight windows, categories where physical sampling is impractical, and any campaign where your internal stakeholders or retail partners need hard evidence of sales impact.

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What you control.

You set the qualifying product, the cashback value, and who can claim. You decide when the campaign runs and which retailers are included. No approval process, no integration, no waiting on retailer timelines.

The data is yours throughout. Track live claims in Sampl Analytics, export to your CRM, and carry the audience into your next campaign.

What makes SamplPay different cashback and coupons

Most cashback platforms are built for shoppers. The data you get back is aggregated, the audience is unvalidated, and you have limited control over who claims.

SamplPay is built for marketing teams. Validated audiences, brand-owned data, and reporting you can actually use. All without touching the retailer.

NIVEA’s award-winning sampling campaign

NIVEA combined influencer partnerships, targeted Meta ads, and a 7-day sampling experience to reach thousands of new customers. It's not surprising that they also picked up a Global Award for Best Marketing Campaign.

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