SamplPay | Cashback sampling that proves retail sales impact.

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Trusted by brands operating at scale.

Every purchase, verified.

When trial needs to happen through real buying behaviour, evidence matters. SamplPay issues rewards only after a verified purchase, so every claim reflects an actual transaction.

This gives you a clear view of who bought the product, when they bought it, and what activity led to that purchase.

A visual of the Sampl dashboard

Where SamplPay fits in your sampling campaign.

Purchase-led trial usually follows a simple path. You create awareness or intent, prompt a buying decision, then need to show what that purchase delivered.

SamplPay supports the purchase moment. It connects cashback rewards to verified transactions and consented data, so you can evaluate retail activity clearly and report on it with confidence.

A typical SamplPay campaign follows a simple flow:
1. Create awareness or intent
2. Trigger a purchase moment
3. Prove what that purchase delivered

SamplPay also works alongside SamplSend. Brands send a sample first to drive trial, then offer cashback on a full-size purchase to close the loop between experience and verified sale.

A visual of the SamplStudio

When SamplPay is the right fit.

SamplPay is particularly well suited to categories where physical sampling is impractical or costly:‍‍
→ Bulky, frozen, or chilled products where shipping costs are high
→ Age-restricted products such as alcohol, where in-home delivery creates compliance risk
→ High-value products where the cost of a free sample is prohibitive
→ Any category where you need proof of retail purchase without a fulfilment operation‍

If your product is sold in retail and you need to show verified sales without setting up fulfilment or waiting for retailer sign-off, SamplPay is built for it.

How SamplPay works.

Consumers are invited to buy in store or online and upload proof of purchase. Sampl's AI validates every receipt before cashback is issued, checking metadata, detecting edited files, and ensuring no receipt is used more than once.

Sampl then returns verified sales data, opt-ins, and post-purchase signals in a format ready to use across marketing, trade, and finance.

What you control.

✓ Who the offer is available to
✓ The value and structure of the cashback reward
✓ When and where the campaign runs
✓ What consumer data and permissions are collected

What you get back
✓ Verified retail purchases
✓ Proof of sales impact linked to campaign activity
✓ Consented, CRM-ready buyer data
✓ Visibility into who bought, when, and where

Why SamplPay.

SamplPay is used when trial needs to happen at retail and the evidence needs to hold up internally. It works at any retailer without requiring a partnership or approval process. Every claim is verified by AI before cashback is paid. And the data that comes back is consented, structured, and ready to use in CRM, reporting, and planning.

That makes it well suited to launches, loyalty programmes, seasonal activations, and any moment where timing and proof matter.

NIVEA’s award-winning sampling campaign

NIVEA combined influencer partnerships, targeted Meta ads, and a 7-day sampling experience to reach thousands of new customers. It's not surprising that they also picked up a Global Award for Best Marketing Campaign.

150,000+
Marketing opt-ins
8%
Purchase rate