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Sampl partners with Florence by Mills for the launch of Wildly Me

Posted on:
October 6, 2023

We’re thrilled to announce our latest partnership with Florence by Mills and Phoenix Beauty, the personal care brand founded by none other than Millie Bobby Brown. Florence by Mills is all about embracing beauty on your own terms, and we couldn’t be more excited to be a part of their journey.

Phoenix Beauty leads partnership

Florence by Mills faces the exciting challenge of launching their first fragrance, “Wildly Me,” and they needed a sampling solution that could make this launch a resounding success. While Florence by Mills had limited exposure to online sampling, Phoenix were determined to ensure their samples reached the right audience and delivered a memorable sampling experience, and knew Sampl would support them through their campaigns.

Sampl has previously worked with Phoenix Beauty, the team behind the partnership, and are excited to continue developing campaigns with their team.

What’s next for Florence by Mills?

The exclusive launch of Wildly Me Perfume with Superdrug stores in the UK is just the beginning of this exciting partnership. We’re thrilled to have Florence by Mills as part of the Sampl family, and we look forward to supporting them in their future endeavours with multi-touch sampling campaigns.

How can I run a sampling campaign?

If you’re a fragrance brand looking to make a splash with your next product launch, why not follow Florence by Mills’ lead and partner with Sampl? Reach out to us here, or via our email at

We specialise in helping brands reach their target audience, drive conversions, and gather valuable consumer insights. Let’s make your next campaign a resounding success!

Stay tuned for more exciting updates from Sampl. It’s all about redefining beauty on your own terms, just like Florence by Mills!

About the author

Josh Scourfield

Joshua Scourfield is a seasoned professional in brand partnerships and digital marketing. He works at Sampl as their Associate Director of Brand Partnerships, a position he has held since April 2023, as one of their primary sales team, Joshua's journey with the company has been marked by significant growth. They initially joined Sampl as the Senior Partnerships Manager, steadily progressing to become Associate Director.

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