Rascal + Friends, recognising the value of targeted sampling, have run multiple campaigns with Sampl. These campaigns have run in various territories, typically targeting high quality reviews, opt-ins and new consumer conversion.
They were particularly interested in not only reaching parents at the right time, with SKU allocation for a baby’s age for each product sampled but also ensuring campaigns were appropriate for each region.
With Sampl’s support, Rascal + Friends have expanded across USA, Germany, Australia and Canada, with 11% of participants completing surveys and 256,000 samples sent, showcasing the tangible impact of targeted sampling in driving activations globally.
7digital sampling campaigns