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  • Educating, nurturing & inspiring consumers
  • Generating reviews
  • Optimising sample allocation

7 sampling campaigns for Rascal + Friends diapers

The challenge

Rascal + Friends, recognising the value of targeted sampling, have run multiple campaigns with Sampl. These campaigns have run in various territories, typically targeting high quality reviews, opt-ins and new consumer conversion.

They were particularly interested in not only reaching parents at the right time, with SKU allocation for a baby’s age for each product sampled but also ensuring campaigns were appropriate for each region.

rascal and friends diapers

The solution

With Sampl’s support, Rascal + Friends have expanded across USA, Germany, Australia and Canada, with 11% of participants completing surveys and 256,000 samples sent, showcasing the tangible impact of targeted sampling in driving activations globally.

The results


digital sampling campaigns


marketing opt-ins


reviews generated

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.


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