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Sampling case studies

Check out some of Sampl’s recent work to see how you can reach your marketing objectives with a product sampling agency.
Use the filters to find the most relevant product sampling case studies for you.

SEEN Hair Care

SEEN worked with Sampl to distribute SEEN haircare samples across 2 SKUs to targeted consumers, boosting brand awareness and attracting potential new customers.


The Orange Square Company aimed to launch Creed Aventus fragrance in October, and enlisted our team at Sampl to help with their sampling campaign.

Rascal + Friends

Rascal + Friends, recognising the value of targeted sampling, have run multiple campaigns with Sampl.

Millie Moon

Millie Moon were launching in Canada and decided to work with Sampl to drive consumers in-store and online, while collecting high quality reviews through BazaarVoice.

Babor Beauty Group

Babor's sampling success: targeted trial, data empowerment, website traffic, and authentic social proof


NIVEA Soft looked to deliver a premium sampling experience, grow their marketing database & generate high quality reviews at scale


Colgate needed to drive international trial, grow marketing contacts & generate reviews in the Italian and Spanish markets.

Jimmy Choo

Jimmy Choo needed to drive awareness of the new fragrance launch whilst generating high quality reviews for syndication across their network of retailers.


Wella needed to generate high quality ratings and reviews at scale for syndication across their network of retailers.


To support retailer sales, Flexitol needed an easy way to generate a high volume of reviews that could be syndicated across their multiple retailer partners using Bazaarvoice.

Royal Canin

Royal Canin knew that they would need to drive trial and education in order to make a success of their new NPD

NUK Baby

NUK Baby needed a way to generate reviews en masse that could be syndicated across multiple different retailers using Bazaarvoice.

Laughing Dog

Being a fairly unknown brand in the UK market, Laughing Dog identified the need to grow brand awareness along with their CRM database.


It's really important with any new listings that the launch is successful to secure current and future listings, so Bio&Me knew they would benefit massively from inviting consumers to try the product before purchasing.


Ahead of the launch of a brand new TV ad for their signature product, Skin Food, Weleda wanted to collect reviews to display on their D2C website.


Designer Parfums needed to raise awareness of their new MCM Eau de Parfum fragrance, in partnership with German fashion house MCM.


With the launch of ONE by JLO, Designer Parfums were seeking to reach a new, younger demographic with a more luxury approach, to bring new consumers into the JLO brand.


Ghost team needed to deliver a successful launch for the new Orb of Night fragrance with limited experience of sampling online.


With a new fragrance launch and fewer offline sampling opportunities, L’Occitane needed to reach relevant consumers in the fragrance category and get them trying the scent.


Avène were seeking to reach a premium consumer to drive trial and awareness of Hydrance Aqua Gel, highlighting the importance targeting those most suited to the gel.

Ariana Grande

Designer Parfums wanted to grow product awareness of their NPD fragrance launch, Ariana Grande God is a Woman.

Dr Barbara Sturm

With the launch of an important NPD, Dr Barbara Sturm needed to boost awareness, drive trial with the right consumers and generate reviews to drive conversion and product discovery.

Harper Collins

The Collins team approached us needing to boost awareness of their 11+ Maths Complete Revision Guide, drive sales and add relevant, engaged contacts to their marketing database.


Grenade approached us needing to reach the right kind of consumers when launching into a new market.


Ombar approached us wanting sample their sustainable chocolate, increase online visibility of the brand and educate consumers of their sustainable mission.

Cadbury Nuttier

Launching Nuttier to gain share of the on-the-go, healthier snacking category, Cadbury sought to drive trial amongst their loyal fan-base.


As part of their push for sustainability and having done a lot of experiential sampling in the past, Revlon were keen to find a solution where they could reach their specific target audience and drive trial at a 1 to 1 level in the most sustainable way possible.

Lily's Kitchen

With a lack of events making it difficult reach pet parents offline and over-saturation in other pet focused sampling options, Lily’s needed to work hard to reach new pet parents and bring them into the Lily’s Kitchen fold.


Japanese brand Ueshima Coffee Co. (UCC) approached us wanting to sample their instant coffee bags to drive trial and increase penetration in the UK market.


Manilife gained a new listing in Sainsbury’s and were seeking to drive footfall into store and boost sales during January when consumers are seeking to establish healthier habits.


The Andrex team were struggling to generate high quality reviews at scale due to the sensitive nature of the product – wet wipes.


Revlon wanted to raise awareness of Britney Spears Fantasy Eau de Parfum through trial among the audience of one of their most popular U.K. retailers, Superdrug.

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