SEEN haircare contacted Sampl to distribute 2 SKUs to targeted consumers, attracting potential new customers. They were also keen to encourage consumers to purchase at helloseen.com, driving sales and revenue, alongside generating reviews and opt-ins.
Together we launched a targeted sampling campaign that reached consumers through targeted ads and use of our SamplMatch system. We ensured product relevance by asking consumers about sensitive skin or scalp, and fragrance preferences, sending SKU-based samples that highlighted SEEN’s range of products.
With this approach, SEEN distributed all of their samples with optimised allocation, with 48.5% of consumers choosing to opt-in to further marketing, they also gained strong user feedback and reviews, ensuring the long-term value of their hair care sampling campaign.
2SKUs by hair type