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  • Generating reviews

How we doubled the number of words-per-review for L’Occitane

The challenge

With a new fragrance launch and fewer offline sampling opportunities, L’Occitane needed to reach relevant consumers in the fragrance category and get them trying the scent. As a new launch, reviews play a key role so L’Occitane also sought to capture high quality reviews at scale in time for the launch.

The solution

Sampl integrated with L’Occitane’s digital and social advertising to reach premium fragrance buyers not already known to L’Occitane and get them trying Herbae.

Requests were verified by Sampl’s AI, with approved orders being shipped to consumers. A timely follow-up email invited recipients to review their experience of Herbae which would populate on the L’Occitane website.


loccitane email review

The results


Samples delivered to new consumers


Increase in review length


Reviews captured

The campaign generated over 1,100 new reviews for L’Occitane, with 9 out of 10 recommending Herbae.

Sampl’s Digital Consultancy team helped nearly double the number of words per review, making the reviews more useful to the consumers reading them.

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