Millie Moon were launching in Canada and decided to work with Sampl to drive consumers in-store and online, while collecting high quality reviews through BazaarVoice. They were particularly interested in not only reaching premium consumers, with SKU allocation based on their baby’s age, but driving trial and launching the campaign quickly.
With Sampl’s help, over half of Millie Moon’s target audience located their nearest store, and had an 81% purchase intent. Furthermore, with over 1,700 reviews and surveys generated, Millie Moon could better understand their audience within this new market. 95% of consumers targeted also said they were now brand advocates, showcasing the importance of sampling for word of mouth advertising.