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  • Driving conversion
  • First party data
  • Generating reviews

Luxury diaper sampling for Millie Moon

The challenge

Millie Moon were launching in Canada and decided to work with Sampl to drive consumers in-store and online, while collecting high quality reviews through BazaarVoice. They were particularly interested in not only reaching premium consumers, with SKU allocation based on their baby’s age, but driving trial and launching the campaign quickly.

millie moon diapers

The solution

With Sampl’s help, over half of Millie Moon’s target audience located their nearest store, and had an 81% purchase intent. Furthermore, with over 1,700 reviews and surveys generated, Millie Moon could better understand their audience within this new market. 95% of consumers targeted also said they were now brand advocates, showcasing the importance of sampling for word of mouth advertising.

millie moon phone

The results


marketing opt-ins


used NearStore


reviews generated

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.


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