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Delivering premium sampling experiences
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Educating, nurturing & inspiring consumers
How we helped NIVEA create a premium sampling experience.
The challenge
- Increase penetration and market share through targeted sampling & education on the versatility of NIVEA Soft
- Deliver premium sampling experience with 7 day trial of the product
- Need to grow marketing database and generate high quality ratings & reviews at scale
The solution
- Leverage influencers and Meta ads to reach relevant consumers and invite to request samples of NIVEA Soft
- Integration with client’s consumer engagement platform to ensure compliance
- Multi-step sampling journey including invitation to purchase and leave a review, integrated with Yotpo
The results
8%
purchased within 2 weeks
- Over 50,000 marketing opt-ins were generated through the sampling campaign
- 4,500 reviews were captured and integrated with Yotpo, enabling syndication with NIVEA’s retail partners
- A huge success in reaching the right consumers and driving trial in a meaningful way, 8% of sample recipients said they had purchased within 2 weeks of being sent their sample
Interested in online sampling?
Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.
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