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  • Delivering premium sampling experiences
  • Educating, nurturing & inspiring consumers

How we helped NIVEA create a premium sampling experience.

The challenge

  • Increase penetration and market share through targeted sampling & education on the versatility of NIVEA Soft
  • Deliver premium sampling experience with 7 day trial of the product
  • Need to grow marketing database and generate high quality ratings & reviews at scale

The solution

  • Leverage influencers and Meta ads to reach relevant consumers and invite to request samples of NIVEA Soft 
  • Integration with client’s consumer engagement platform to ensure compliance 
  • Multi-step sampling journey including invitation to purchase and leave a review, integrated with Yotpo

The results


marketing opt-ins


reviews captured


purchased within 2 weeks
  • Over 50,000 marketing opt-ins were generated through the sampling campaign
  • 4,500 reviews were captured and integrated with Yotpo, enabling syndication with NIVEA’s retail partners
  • A huge success in reaching the right consumers and driving trial in a meaningful way, 8% of sample recipients said they had purchased within 2 weeks of being sent their sample

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.


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