Get your product to the right pet parent and prove it worked.

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Powering the world's best pet brands

Your sample only goes to the right pet owners.

Sending treats or food to people whose pets won't eat them is wasted budget. We check that each person matches your target before anything ships — the type of pet they have, what they currently feed them, and whether they're the kind of buyer you're after.

Target by pet type, diet, age, or health needs
Around one in four requests get turned away because they're not the right fit
Everyone who receives a sample can opt into your marketing

Getting them to try it is just the start.

A treat, chew, or supplement gets used up quickly. Once it's gone, we follow up to ask what they thought and point them to where they can buy more before the bag runs out.

Follow-ups based on their pet type and what they tried
Content that helps them understand what the product does for their pet
NearStore shows them where to buy it locally

Did pet owners actually buy it after they tried it?

Most pet care teams can tell you how many samples went out. What they struggle to show is whether any of it led to a sale. Here's what the numbers look like when you can.

Royal Canin moved from vet and breeder sampling to direct-to-consumer. The results won us a global performance marketing award.
Caledon Farms reached 25,000 dog owners and got 98.6% purchase intent, well above their 75.7% target
Applaws and Reveal saw 84% of cat owners intend to repurchase, with 9% buying before the campaign had even finished

Sampl dashboard showing petcare campaign results

The sample is your brand's first impression. Make sure it looks the part.

For a lot of pet owners, this is the first time they'll come across your brand. The way it arrives needs to reflect the quality of what's inside.

Branded, eco-friendly packaging options
Presentation tailored for food, treats, and supplements
Includes discount codes and content to encourage that first purchase

Reviews from real pet owners, on the pages where others are deciding.

Pet owners read reviews before they try anything new with their animal. Verified reviews from your samplers go straight to your product pages and retailers, so the social proof is already there when someone lands on them.

Verified reviews sent directly to retailer product pages
Sampler data feeds into your CRM and media targeting
Live dashboards so you can see what's working while the campaign runs

Eco friendly packaging for pet food and supplements

How Royal Canin engaged 30,000 new pet owners through personalised sampling

Royal Canin wanted to build direct relationships with new pet owners, moving beyond breeder and vet sampling to create a measurable, high-impact channel for growth.

24%

review response rate

88%

purchase intent rate

Read case study