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[Show all] Campaign Best Practice posts

How you can run sampling campaigns with brand partners

With product marketing, especially FMCG, pet care, homecare and beauty, precision in reaching the desired audience can make or break […]

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Posted on
November 27, 2023

November 10, 2023

What is paid sampling: how to increase sampling ROI

In the dynamic landscape of modern marketing, where consumer experiences reign supreme, free sampling methods may not always cut it, […]

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November 3, 2023

What sampling strategy is best?

A New Era in Sampling: Targeted vs. Traditional Sampling Sampling has long been a staple in the world of marketing. […]

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September 25, 2023

How to get product reviews

In today’s digital marketplace, user reviews are gold. They act as beacons of trust, guiding potential customers towards making informed […]

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September 11, 2023

Social proof: using brand activations to build your product’s sales

In today’s digital age, consumers are more discerning than ever. They rely heavily on online reviews, user-generated content (UGC), and […]

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August 15, 2023

How to stop freebie hunters and optimise your sampling campaigns

In the ever-evolving landscape of marketing strategies, product sampling has emerged as a potent tool for brand exposure and customer […]

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