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  • Actionable insight
  • Generating reviews
  • Supporting new listings

30.1% Review rate for Babor Beauty Group

The challenge

  • Babor wanted to drive trial with the  right consumers for the Hydra Plus Ampoules. 
  • They also needed first party data from engaged consumers for future CRM activity.
  • Babor’s digital team wanted to drive traffic to the BABOR DTC website.
  • While also capturing high quality reviews and feedback for social proofing.
babor sample sent as part of sampl marketing campaign

The solution

  • We launched targeted sampling ads via Meta engaging different age groups with separate creative strategies.
  • SamplMatch captured and validated sample requests.
  • Approved consumers received a sample, multiple email touch-points, a leaflet, and a survey.
  • Consumers were sent to the BABOR DTC website with a 20% purchase discount incentive.
babor solution on phone screen

The results


Review rate


Marketing opt-in rate


purchased within 2 weeks


  • 100% of samples distributed to relevant consumers in Germany.
  • Thousands of marketing opt-ins, with nearly 85% of people joining the Babor mailing list. 
  • 7,435% increase in reviews on the product, with an average 4.69-star rating.
  • Achieved 88% positive sentiment, 96% propensity to recommend, and 84% purchase intent.

We had dashboards with live monitoring; it was fun for us to watch the campaign unfold, and when we look at the results we knew it was the right decision to campaign with Sampl


Thomas Stupp, Brand Manager

We overachieved our KPIs and metrics; there was a really hands-on mentality, really smooth process, it made it very easy to execute the campaign. If you have a partner like Sampl, it’s a big plus.


Franziska Hoppe, Team Lead Digital Marketing (DACH)

Interested in online sampling?

Our team of sampling experts can take care of everything for you - just send us your samples and we can handle everything else.


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