Actionable insight
Generating reviews
Supporting new listings

30.1% Review rate for Babor Beauty Group

The challenge

Babor wanted to drive trial with the right consumers for the Hydra Plus Ampoules.
They also needed first party data from engaged consumers for future CRM activity.
Babor’s digital team wanted to drive traffic to the BABOR DTC website.
While also capturing high quality reviews and feedback for social proofing.

babor sample sent as part of sampl marketing campaign

The solution

We launched targeted sampling ads via Meta engaging different age groups with separate creative strategies.
SamplMatch captured and validated sample requests.
Approved consumers received a sample, multiple email touch-points, a leaflet, and a survey.
Consumers were sent to the BABOR DTC website with a 20% purchase discount incentive.

The results

30.1%

Review rate

84.7%

Marketing opt-in rate

16%

purchased within 2 weeks

100% of samples distributed to relevant consumers in Germany.
Thousands of marketing opt-ins, with nearly 85% of people joining the Babor mailing list.
7,435% increase in reviews on the product, with an average 4.69-star rating.
Achieved 88% positive sentiment, 96% propensity to recommend, and 84% purchase intent.

We had dashboards with live monitoring; it was fun for us to watch the campaign unfold, and when we look at the results we knew it was the right decision to campaign with Sampl

Thomas Stupp, Brand Manager

We overachieved our KPIs and metrics; there was a really hands-on mentality, really smooth process, it made it very easy to execute the campaign. If you have a partner like Sampl, it’s a big plus.

Franziska Hoppe, Team Lead Digital Marketing (DACH)

Interested in online sampling?

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