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March 10, 2021

5 steps to a successful sampling campaign

Most marketers know that giving people the chance to try a product through a sampling campaign can be highly effective. […]

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February 26, 2021

How can brands approach sustainability in sampling?

Investing in brands Sustainability has become a key focus for brands and consumers in recent years. Growing numbers of people […]

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February 26, 2021

How has the beauty industry adapted to the pandemic?

Beauty will bounce back The beauty industry was one of the consumer categories hit hardest by COVID-19, but experts predict […]

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February 25, 2021

Why is product sampling more important now than ever?

Standing out from the crowd  With so many brands trying to reach new audiences during the pandemic, there’s never been […]

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December 2, 2020

How did alcohol brands adapt to changing drinking habits in 2020?

Hard times for hospitality The hospitality sector was hit hard during the pandemic, with national and local lockdowns affecting trading […]

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