We are thrilled to announce the launch of our latest sampling campaign in partnership with Edgewell. This campaign uses our new paid-for sampling approach, providing consumers with the option to pay for shipping on their sample, increasing campaign scope while making it more efficient for Edgewell Germany to achieve their key objectives.
Why have Edgewell launched a German Sampling Campaign?
The launch with Wilkinson Sword aims to drive conversion rates, collect valuable feedback &reviews through Bazaarvoice and capture marketing opt-ins with their key target audience. The product, Wilkinson Sword Hydro 5 Razors, offers a precision shaving experience and comes with one blade, ensuring consumers get a taste of top-notch quality.
To maximise campaign effectiveness, we are implementing a paid sampling approach exclusively through our Sampl Microsite, with media management performed by Wavemaker. Outbrain will be instrumental in driving display and performance through retargeting consumers who engage with our campaign adverts.
The campaign will focus on Bazaarvoice as Edgewell’s chosen review platform, ensuring we capture authentic reviews and feedback from their consumers. Consumers will be rewarded with the option to redeem a digital coupon via Valassis and receive a fantastic 4 EUR discount on replacement blades to support further conversion.
Importantly, Edgewell will utilise our dynamic content system based on consumers’ shaving frequency, providing a more personalised experience, and ultimately enhancing engagement. Additionally, we continue to simplify Sampl’s usage by using an API integration to manage Edgewell’s CRM leads.
With this campaign in motion, we’re excited to achieve exceptional results and create a lasting impression on Edgewell’s audience. Our team at Sampl provide international opening hours for all clients, so talking to us is simple and works around your needs. We provide holistic advice to help you understand the possibilities for targeted sampling.
How can I launch a sampling campaign?
With this campaign in motion, we’re excited to achieve exceptional results and create a lasting impression with Edgewell’s consumers. If you’re interested in launching a sampling campaign, our team at Sampl provide international opening hours for all clients, so talking to our team is simple and works around your needs. We provide holistic advice to help you understand the possibilities for targeted digital sampling.
If you’re interested in partnering with our team for regional and international sampling campaigns, including areas like Canada, Germany, Australia, and the US, reach out via sayhello@sampltech.com or book a call with one of our team here.
