With so many brands trying to reach new audiences during the pandemic, there’s never been a more pressing time to incorporate product sampling into your marketing strategy.
Reaching the right audiences and creating engaging sampling experiences will drive awareness in a way that leaves a lasting impression, so your brand is more recognisable in-store and online.
With changing behaviours and increasing competitive pressures, your brand can benefit from more of the right consumers trying your product.
As retail moves increasingly online, ratings and reviews are becoming one of the most important purchase drivers. Your sampling campaign can encourage consumers to leave ratings and reviews post-trial, making your product listings stand out and drive conversion.
Brands that sell directly often benefit from knowing more about their customers and how to influence their behaviour.
Sampling provides a great opportunity for capturing marketing permissions from consumers. Using post-trial surveys helps to build a better understanding of what your audience wants, as well as how you can make your products even more appealing to them.
Knowing your audience, and how and why they behave, is key to standing out against your competitors. As people are staying at home and have more disposable income, your brand can reach consumers that are open to discovering new products.
Consumers are much more likely to buy a product if they know that they like it. Combining sampling with your online marketing activities gets your product in front of consumers, allowing them to taste, touch or experience it before purchase.
You can capture data for on-going marketing, get more of the right people trying your products, and ultimately create long-term impact.
As marketers make sense of changing consumer behaviours and their influence on the market, product sampling remains a solid investment for building brand awareness and customer loyalty.
Get in touch today on 020 3974 7458 or firstname.lastname@example.org to discuss your priorities and see how we can help you achieve them.