Wade Frith

Wade is the Head of Growth at Sampl based in bustling London. A go-to expert in social media strategy and content marketing, he loves guiding our clients through setting up a campaign and coming up with new Marketing Strategies. You can usually find him binge-watching a Netflix reality show or listening to a vintage vinyl record.

October 14, 2021

What is HFSS and what can you do about it?

If you’re working in the Food & Beverage industry, I’m sure you’ll have heard the term ‘HFSS’ before. But what […]

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October 1, 2021

How can actionable insight help your snack brand?

Online product sampling campaigns are a wonderful way of getting your product into the hands of the right consumer. Another […]

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August 4, 2021

Why your health & beauty brand needs reviews… and how to get them

In product marketing / development, we constantly hear about the importance of reviews. With the pandemic completely changing the shape […]

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July 16, 2021

How to make the best of your online sampling campaign

It won’t surprise you to hear that we at Sampl are passionate about the power of product sampling. The benefits […]

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July 7, 2021

How to acquire first party data

With all the current talk of a “cookieless future” and the importance of first party data, you’d be smart to […]

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June 29, 2021

How to give new life to an old product in time for Christmas

It’s a fantastic position to be in to have a product that people already know and love. The problem is, […]

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June 22, 2021

5 top tips to improve your Facebook Lead Generation campaigns

As someone from a CRM background, I know the value of having a database filled with loads of high-quality leads. […]

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