Marketing to consumers at key dates in the year is an important strategy for any skilled marketer. Connecting with your audience during key dates taps into the emotional resonance of special occasions, and aligns your product with a consumer’s focus. Whether it’s Valentine’s Day, Mother’s Day, or Black Friday, consumers are more receptive to messages that align with the zeitgeist. This not only enhances brand recall but also fosters a sense of connection with your audience.
- Contact our team at sayhello@sampltech.com
- Express interest in campaigning on key dates.
- Work with our expert team to build the perfect sampling campaign for your strategy.
- How does targeted sampling work?
Targeted sampling is a direct approach to product sampling campaigns, which means you can reach your audience on precise dates. We take a focussed approach to sample requests and a more personal approach to the subsequent sampling experience. Consumers request samples through your advertising campaign, we filter for the audience you want to target and we deliver your samples direct to their door on your in your chosen holiday period.
The countdown to success: campaign production timeline
To make the most of these key dates, marketers need strategic planning. Our recommended timeline for campaign production is a simple process:
Kick off 8 Weeks Before Launch (For New Clients): Begin the process early for new clients. Allow ample time for onboarding, setting up the campaign, and ensuring a smooth integration with Sampl, followed by our standard repeat client process.
Kick off 6 Weeks Before Launch (For Repeat Clients): Contract signed, assets shared, campaign settings finalised, and integration with CRM and review platforms are completed before launch.
Mark your calendar
Product marketing key dates for strategic campaigns could consider the days below. We’ve included helpful deadline dates for sustainable campaign kick-off with Sampl to ensure your campaign launches at the right time:
| Event | Date | Repeat client kick-off | New client kick-off |
| Mother’s Day (UK) | March 20 | Feb 6, 2024 | Jan 23, 2024 |
| Mother’s Day (US) | May 12 | Mar 30, 2024 | Mar 16, 2024 |
| Summer Start | June 1 | Apr 19, 2024 | Apr 5, 2024 |
| Father’s Day | June 16 | May 2, 2024 | Apr 18, 2024 |
| Wellness Month | August | Jun 20, 2024 | Jun 6, 2024 |
| Autumn Start | September 1 | Jul 19, 2024 | Jul 5, 2024 |
| Black Friday | November 29 | Oct 15, 2024 | Oct 1, 2024 |
| Holiday Shopping Start | December 1 | Oct 17, 2024 | Oct 3, 2024 |
| Veganuary | January | Nov 17, 2024 | Nov 3, 2024 |
| Valentine’s Day | February 14 | Jan 2, 2025 | Dec 19, 2024 |
| International Women’s Day | March 8 | Jan 26, 2025 | Jan 12, 2025 |
| Spring | March 1 | Jan 17, 2025 | Jan 3, 2025 |
By initiating the campaign production well in advance, teams can review and sign off swiftly, ensuring a seamless buildup to their campaign launch.
Summary on key dates
For new Sampl clients, an 8-week lead time is recommended, providing the necessary runway for a successful campaign takeoff, so don’t wait on contacting our team today.
Connect with our team at sayhello@sampltech.com (or book a call directly here) and express your interest in sampling campaigns for your key dates. Work with our expert team to craft the perfect targeted sampling campaign that aligns with your marketing strategy.
The countdown to success starts now.
