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Roland Spencer

Roland serves as the Head of Marketing at Sampl, a dynamic product sampling agency. Based in the vibrant city of Brighton, he brings extensive expertise in marketing and content development. With a passion for guiding tech businesses towards success. Roland thrives on crafting innovative marketing strategies and delivering exceptional results. When he’s not immersed in the world of marketing, you can often find him watching Formula E, playing football, gardening and cooking.

January 16, 2024

How to run your first digital product sampling campaign: a quick guide

So you’ve decided to run your first digital product sampling campaign? Starting your first digital product sampling campaign is an […]

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January 3, 2024

What are the key 2024 dates for product marketing campaigns?

Marketing to consumers at key dates in the year is an important strategy for any skilled marketer. Connecting with your […]

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December 13, 2023

How to gain lifetime customers with sampling

Fostering long-term relationships is the ultimate goal for any accomplished marketer. While many strategies focus on immediate gains, extra purchases, […]

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November 27, 2023

How you can run sampling campaigns with brand partners

With product marketing, especially FMCG, pet care, homecare and beauty, precision in reaching the desired audience can make or break […]

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November 22, 2023

How to filter sample requests: beyond qualifying questions

At Sampl, our commitment to getting your product samples into the hands of the right consumers has been evident since […]

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November 10, 2023

What is paid sampling: how to increase sampling ROI

In the dynamic landscape of modern marketing, where consumer experiences reign supreme, free sampling methods may not always cut it, […]

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November 3, 2023

What sampling strategy is best?

A New Era in Sampling: Targeted vs. Traditional Sampling Sampling has long been a staple in the world of marketing. […]

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October 20, 2023

What are the 3 pillars of consumer data

In today’s fiercely competitive marketplace, the driving force behind marketing and sampling success lies in knowledge, insight, and strategy. Now […]

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October 10, 2023

9 reasons to collect sampling campaign data

In today’s fast-paced marketing landscape, data is the lifeblood that fuels successful marketing campaigns. As marketers, we know that understanding […]

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September 11, 2023

Social proof: using brand activations to build your product’s sales

In today’s digital age, consumers are more discerning than ever. They rely heavily on online reviews, user-generated content (UGC), and […]

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