Sampl partner with Superdrug to launch new precision sampling opportunity for health and beauty brands

Sampl join forces with Superdrup in an exciting new sampling partnership for health and beauty brands

Brands can now run ship-to-home sampling campaigns using Superdrug's health and beauty loyalty data to power Sampl's market leading platform. Brands can target shoppers based on purchase history, spend and frequency, using the data from the UK's second-largest health and beauty retailer.

Superdrug has over 900 stores and a growing digital presence across app, CRM, social and web. Using real purchase data from Superdrug's loyalty programme, brands can use real behavioural and spend data to find people to run sampling campaigns to, before driving them back to Superdrug to purchase.

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Why this matters for brands

Sampling already plays a key role in how beauty brands grow. It creates a direct experience with the product and helps convert interest into purchase.

Through this exclusive partnership, you can now:

• Target real shoppers, using real retailer data
  
• Deliver samples directly to their homes, without needing a purchase
  
• Include education and messaging to guide the experience
  
• Collect verified reviews
  
• Track the impact across opt-ins, sales and website
  

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How it works

The campaign always starts with a brief and conversation on what you want to achieve. Common objectives include driving trial, building reviews, or driving footfall into Superdrug stores, particularly around key promotional or seasonal shopping periods

From there we;

1) Define the audience

We work with the Superdrug Optimo team to define and clarify the right audience for the campaign. Options include lapsed customers, new customers, category shoppers, high spenders, and repeat buyers.

2) Create and execute the media plan

Superdrug builds the media plan to best suite the brand goals runs it across its own paid social, retail media, and CRM. We then use our SamplMatch technology to make sure the right people for the brand get into the campaign, with no duplicates or freebie hunters.

3) Ship to home sampling delivery

Sampl fulfils the sample for an in-home experience. We personalise the messaging and the full comms journey, from pre-sampling questions through approval, delivery, feedback and survey.

4) Measure and generate 1P data you own

Sampl reports on the sampling data in full, then matches results back to Superdrug to report on actual sales, with the two running a joint post-campaign analysis.

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Brands are already seeing amazing results

Early campaigns are already showing great results. Supporting the launches of Steve Madden and Moschino Toy 2 fragrance lines, recruiting new customers, and driving awareness, consideration and purchase in Superdrug stores.

We are already heavily planning for Q4 shopping season with a number of exciting campaigns in the works.

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How you can benefit

The easiest way is to get in touch and book a demo. We can talk you through it.

1. Reach out to your usual retailer or Sampl contact, or email marketing[at]sampltech.com
2. Define your target audience and campaign goals
3. Finalise the product, messaging and experience
4. Launch and measure performance through Sampl’s platform
   

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Sampling built to support your Superdrug growth plans

This partnership adds another option for brands who want to connect product trial to business results. Whether you’re focused on building review volume, driving new customer trial or improving conversion, this programme gives you the tools to make it happen.