Matt is known for his role as Sampl's CEO and for cracking a few jokes in his spare time (and to be fair, he also does it in our daily meetings, too). You will not be surprised to see him playing golf with his friends or walking his dogs when he is not working. Fun fact: his favourite dish is a yummy curry - We feel you, Matt! 🥘
September 18, 2023
In a world where digital rules and the traditional touch-and-feel approach takes a back seat, Direct-to-Consumer (D2C) brands are rewriting […]
Continue reading about What is D2C sampling: how to cut through the digital noise
August 3, 2023
In today’s competitive market, running effective sampling strategies is crucial for brands to connect with their target audience and drive […]
Continue reading about 5 reasons to use persona targeted product sampling campaigns
March 14, 2022
Being sustainable is perhaps the most important goal for many businesses right now. With 60% of consumers globally rating it […]
Continue reading about How can I develop a sustainable sampling campaign?
March 11, 2022
We’re often asked what’s the best possible time to launch a sampling campaign. While there’s no one-size-fits-all answer to this […]
Continue reading about Holiday sampling: why you should do it and how to get started
February 24, 2022
Digital sampling provides a plethora of targeting options if you’re seeking to drive trial amongst new audiences, capture genuine reviews […]
January 17, 2022
Being able to run an interactive survey with thousands of people that have just used a product is a great […]
March 10, 2021
Most marketers know that giving people the chance to try a product through a sampling campaign can be highly effective. […]
Continue reading about 5 steps to a successful sampling campaign